After replacing its Head of Design last year due to dismal reviews of the aesthetics of the Galaxy S5, Samsung is again changing things up on the personnel side of things. Lee Dontae, former head of Tangerine, has been hired as the new Head of Design for the Korean tech company. Tangerine, as you may recall, was founded by Jonathan Ive, Apple’s current Senior VP of Design. Lee Dontae has made a name for himself in the world of design, consulting with companies like Samsung, LG, Toyota, and British Airways.
Lee Dontae’s official title is VP and Global Design Head of the Design Management Center. He is hoping to elevate the design prowess across the board, instead of focusing on one product. This is welcome news for tech lovers everywhere, and potentially Samsung’s upcoming sales figures. For quite a while, it seems that Samsung has been stuck in the “Design Doldrums,” with a relatively stagnant aesthetic ideal.
Do you think these changes will help Samsung embark on the next leg of its journey in the right direction? Or will it just be more of the same, to the chagrin of potential customers? LEave a comment below and let us know what you think!
Source: Korea Herald
Via: 9to5 Google
Come comment on this article: Samsung Hires new Head of Design Again
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