HTC has once again kept their head above water as the company has performed better than expected in Q3 2014. $1.37 billion in revenue drove the company to $21 million in profit. That’s not the most amount of money you can stuff into the coffers of a company the size of HTC’s, but the goal is to make money and they did that this quarter.
It was a down period for HTC as the company goes from $75 million in profit last quarter to today’s result, but those numbers could be seen as a surge as the HTC One M8 was released throughout that period. Aside from the “One M8 Mini” (which is sold on Verizon as the HTC One Remix) HTC hasn’t had any notable handset launches since then.
It would be unfair to leave out HTC’s sound strategy of getting back to filling out the market with entry-level and mid-range offerings to target a large array of wallets as a key factor in the company’s continued success. They haven’t quite gotten back to the same levels of efficiency as they enjoyed earlier this decade or late last decade, but with time they should be able to spring back to former success and keep the ball rolling.
[via HTC]
from Phandroid http://ift.tt/1pLTfLE
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