Whether or not you intend on using it, a “Buy” button will soon be present while using Twitter. A very small percentage of users in the United States will see the new button starting today. Over time, Twitter will be expanding the feature to more and more of its users. The “Buy” button will make purchases possible without ever having to leave the service with a few taps here and there.
Worrying about the security of purchasing items through Twitter? Feat not. Payment and shipping information will be encrypted and stored after a user’s first transaction; therefore, repeatedly entering information is not necessary. If you feel that you do not want Twitter to have any of this information, you can simply remove it.
The idea behind the “Buy” button, simply put, is to convert followers into sales. Twitter has partnered with four e-commerce companies already to ensure the quality of the entire experience and more partners are on the way. Everything from brands to artists to nonprofit organizations are included in the initial test group of more than twenty-five sellers. Some notable sellers at launch include The Home Depot, Pharrell Williams, and GLIDE.
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Source: Twitter
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