After acquiring Beats, it wasn’t clear what Apple was going to do with the company or its music service and technology. So far, Apple hasn’t ditched iTunes Radio, and all we’ve seen is Apple promoting Beats apps and headphones. That looks like it’ll change this year with Apple finally unveiling a service to compete with Spotify and Play Music.
The app in question will reportedly use a blend of Beats Music playlist and mood suggestions and personal library building backed by Apple’s enormous iTunes catalog. Users can pick out specific songs to stream, so long as it’s offered by Beats or iTunes, and you’ll be able to add those songs to your digital library like we’ve seen with Spotify and All Access.
The service is still being worked on and we likely won’t see a launch until later this year, and those close to the matter say we’ll probably see a subscription fee of less than 10 dollars, similar to All Access when it launched.
Interestingly, the service will be made available for Android, marking the first time Apple has released any of its software on an Android device. The app will stick to Apple’s design language, so don’t expect Material Design themes, but if you like the aesthetics of Apple’s applications, you’ll likely appreciate this new service.
The app won’t be made available online or on Windows Phone in contrast to what Beats Music offers now, so it looks like it’s going strictly iOS and Android.
Source: 9 to 5 Mac
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