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Monday, January 12, 2015

Verizon adjusts T-Mobile’s 4G LTE coverage in new promo

t-mobile_4g_lte_coverage_verizon_jan2015_promo


Near the end of 2014, Verizon was faced with some criticism regarding one of its advertisements that featured a map of a competitor’s 4G LTE coverage. The ad compared its network to that of T-Mobile; however, it was greatly skewed in favor of Verizon. The map portrayed T-Mobile’s 4G LTE coverage as extremely scarce by removing the HSPA/HSPA+ coverage. Yesterday, Big Red uploaded an updated version of the ad which shows a much more purple map of the United States (above). The coverage is still dwarfed by Verizon’s but T-Mobile has committed heavily to its growth.


Hit the break for the videos.



This is the ad rolled out in December:


Click here to view the embedded video.


And this is the one that arrived on January 11:


Click here to view the embedded video.


Via: TmoNews




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