Well “take over” might be a little strong, but Google will definitely be making a presence in Times Square. Tomorrow night will mark the birth of the biggest and most expensive digital sign in Times Square. It is almost as big as a football field, and has better resolution than the best TVs with close to 24 million LED pixels.
It appears a number of advertisers will be able to utilize the sign at the same time as long as they cough up $2.5 million for four weeks, but Google will be the exclusive advertiser from November 24 through the New Year.
“Size matters in Times Square,” said Harry Coghlan, president of Clear Channel Outdoor New York, which is selling the ad space.
Both Clear Channel and Google declined to comment on the specifics of the deal, but you can bet your life that Google is paying lower than the $2.5 million per 4 weeks rate.
source: New York Times
Come comment on this article: Google is about to take over Times Square
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