In a recent test carried out on 22 messaging apps, including Instagram, Kik, Snapchat, Twitter and WhatsApp, BBM retained the second most amount of users after 30 days.
According to the data, 93% of all people who registered at the beginning of February, continued to use the BBM application through March. That’s pretty astonishing for an app that most would consider to be dead.
Here’s what BlackBerry had to say:
“As reported by The Information and CNBC, BBM held onto more than 93% of its users after 30 days, more than double the 43% average user retention after 30 days for all apps measured. After 60 days, 89% of BBM users remained loyal, and 82% after 90 days. Only Facebook Messenger ranked higher than BBM.”
If you’d like to see the full report over on BlackBerry’s website — hit the source link below.
Source: BlackBerry
Come comment on this article: New test reveals that BBM users stick around longer than Instagram, Snapchat and WhatsApp
from Android News, Rumours, and Updates http://ift.tt/1E5NpAK
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