With a new Sony smartphone comes a new Sony ad campaign, and the Z3's has just been released in the form of (so far) eight videos published on the company's Xperia YouTube channel. While seven of the spots are actually one and the same product storyline edited differently to showcase various features, one of the ads really did strike me as genuinely good, which is pasted below.
It's 3 minutes or so long, so it's a bit of a lengthy video as an ad, but I think Sony really nails the "product as hero" thing here with just the right mix of emotion (eg, not going overboard) and real human interest story.
Sony Releases 'Demand Great' Video Ad Campaign For Xperia Z3, Is Surprisingly OK was written by the awesome team at Android Police.
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