It isn’t its flagship smartphone that is bringing Motorola success. Motorola has experienced a very successful second quarter in 2014 due to the success of its budget handsets. The Moto G was first up and featured quality specifications for a great price without a contract. The Moto E went even further down in both categories and allowed Motorola to capture a market that would otherwise be left for feature phones.
The company has bounced back in comparison to the first quarter of 2014 when it sold 6.5 million smartphones. It followed up with 8.6 million units sold in the second quarter, according to ABI Research. This massive increase is also a jump of more than double what was sold the same time in 2013. Right now, it is more important that Motorola focuses on this growth rather than looking at the competition. In the same time frame, Samsung sold 75 million smartphones and Apple sold 35.2 million. Clearly, that dwarfs Motorola’s sales. Those companies, though, were able to find success with their flagship handsets being they did not face the same relaunch that Motorola was tasked with.
The road ahead for Motorola does not seem easy at the moment, but new devices are on the way regardless. The company’s next two devices, the Moto X+1 and the Moto G2, are allegedly both arriving in September. At the same time, Samsung’s Galaxy Note 4 is being announced at the start of the month and Apple will follow just a few days later with its latest iPhone. Even Motorola’s Moto 360 is receiving some doubt as a release date and price has yet to be announced. And, unsurprisingly, there are rumors of an Apple watch coming next month as well. So competition is fierce once again for Motorola to be launching new products.
The company’s acquisition by Lenovo is another factor that puts Motorola’s future at a very uncertain point. There are devices in the pipeline and one has to wonder when Lenovo will cut it short and provide a new direction. They already announced the Texas factory for Moto Maker would close, but Lenovo would not say if the actual program would end as a result. It could indeed live on at Lenovo’s North Carolina factory.
What do you think the future holds for Motorola? Let us know in the comments.
Via: PCWorld
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