Samsung Display has today announced the separation of its LCD and OLED business units. These units used to be standalone ventures up until 2013, when Samsung decided to unify them.
According to industry insiders, this decision is an effort to reshape the marketing strategies of each division, in order to boost production and increase sales. “Samsung Display’s LCD business focuses on TVs, monitors, and tablet PCs, whereas its OLED company revolves around mobile phones, which means they have different target customer groups”.
As for the future, the firm hopes to make investments in the next-generation of OLED’s for its flagship smartphone of 2016, whilst focusing on both Research & Development of large-screen LCD and OLED panels.
Hit the source link below to view the full report over on Business Korea.
Source: Business Korea
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