2014 was not a kind year to Samsung. Although if any other smartphone manufacturer had the year they had, they’d be in love and on top of the world. Samsung’s Galaxy S5 didn’t sell as well as they thought it would. Although it did still sell pretty well. After the Galaxy S5 launch last year, and how many they sold, Samsung did some drastic changes. Which included dropping the number of smartphones they are announcing each year. Typically, by this point in the year, we’d have about 10 or more new smartphones and tablets from Samsung. This year, we have two. The Galaxy S6 and Galaxy S6 Edge. So that was an improvement there.
Samsung also decided to go all in with premium materials with the Galaxy S6 and Galaxy S6 Edge and made a beautiful device that’s aluminum and glass. Which launches worldwide on April 10th. On the management side of things, about 15% of their management staff at Samsung Electronics resigned, after the lower-than-expected smartphone sales from Samsung. The third quarter was Samsung’s worst actually. In the third quarter of last year, Samsung reportedly had 1,219 management staff on board, and by the end of the year, they lost about 177 of those. Of the 177, only 44 were from the IT and Mobile communications department.
It’s clear that Samsung saw the writing on the wall and knew that they needed to change and change fast, or they might follow the same path that the likes of Blackberry, Nokia, HTC and others have recently taken. So good on Samsung for listening to their customers and giving them what they want – mostly – in the Galaxy S6 and Galaxy S6 Edge. However, many of their customers are upset over the lack of a microSD card slot and removable battery this time around. Hopefully we don’t see that go away in the Galaxy Note 5 come fall 2015.
While Samsung did lose a big number of their management team, they still pay the highest salaries on average in South Korea. Which is likely due to the success of all the parts of their company. After all, they do make just about everything around us. Including washing machines, refrigerators, and even processors.
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