It is probably a dream of most YouTube content creators to build an empire of fans who regularly check a channel for the latest video to be released. To reach that point though, virtually everyone has to start from scratch with no fans. The problem is the creative process can take many different turns and where a user may start a YouTube with one name, over time that can change to something else. Until now, getting a new custom URL changed meant starting a new channel and hoping your followers find their way to it or living with the old name. YouTube announced yesterday that they are changing that to make it a little easier, at least for larger accounts.
Those YouTube creators who have at least 500 subscribers will notice they are getting emails and in product notifications that they can update their custom URL. You don’t get to just pick anything out of the blue as Google will build a list of options for you to choose from based on a channel’s description, Google identities related to the channel and associated web sites. Users are given an option to request something not seen on the list of possible names, but during Google’s Google+ custom URL experiment, many users found that frustrating and difficult to get approved. If a user decides to go this route, once the new URL is selected, Google and YouTube will handle all the redirecting of fans to the right channel.
If you are a YouTube content creator with at least 500 subscribers and need to engage in a little rebranding to help the growth continue, you can head over to the source link for instructions.
source: YouTube Creators
Come comment on this article: YouTube adding easier URL switching for larger YouTube accounts
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