Samsung just can’t help itself. Yesterday, the company reminded the world about Steve Jobs’ opinion on big phones (“nobody will buy that”).
But that was just an appetizer. This is the main course. And if you’re a Samsung fan, it’s delicious.
In these six new ads starring a couple of not-so-bright Apple Geniuses, Samsung is gleefully telling the world about all the features that its Note 4 has, and the new iPhones don’t.
One of the ads is a jab at Apple’s grudging adoption of bigger screens, of course. After being the target of ironies for years, Samsung, who started the big phone trend, feels it can must rub it in the naysayer’s face.
The cherry on the cake is the clip where Samsung mocks the botched livestream of Apple’s event on Tuesday, a rare misstep for a company known for its attention to details.
Whether you find these ads funny, or distasteful and humorless, you can’t deny they are effective marketing. Some of Samsung’s Note 2 ads (mocking the iPhone as well) even got Apple’s marketing boss Phil Schiller to question the work of Apple’s long time ad agency, Media Lab Arts. Those ads came out during Samsung’s big global jump in market share, and they were especially effective in the US, Apple’s traditional stronghold.
from Android Authority http://ift.tt/WMnwml
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