Well at last Tim Cook acknowledges that there are other smartwatches out there, but Tim seems to think the upcoming Apple Watch is the first one that matters.
Why? Because it has the Apple logo? In an interview with Fast Company, Tim reasoned it by saying that Apple didn’t make the first MP3 player, the first tablet, or the first smartphone. He then argued that they made the first modern smartphone and now they are making the first modern smartwatch.
Tim is party correct in that Apple did redefine the MP3 player, the smartphone, and the tablet. Looking back at the smartphone, they completely revamped what we thought we knew was a smartphone. When it came to tablets, they might not have been the first, but they pretty much were. No Android tablet came out before, and Apple made a lot of noise with the iPad, again changing the game.
But the smartwatch is a different animal. I have personally been wearing smartwatches for the past two years. The Apple Watch might be high quality, but it certainly doesn’t offer anything else that Android Wear doesn’t already offer. Apple Watch doesn’t change anything. Let’s also not forget that the Apple Watch is square, while we already have high quality round Android Wear smartwatches.
Now I will agree that the Apple Watch is the first smartwatch to get a decent amount of buzz, and that’s because it’s Apple. Apple will sell a decent amount of smartwatches, but let’s face it, consumers aren’t that much into them.
Mark my words, the Apple Watch will follow the pattern we have seen from Apple’s most recent products. The iPhone sold like hotcakes. The iPad did fantastic, but a far cry from what the iPhone did. Now it’s time for the Apple Watch, which will do well, but will be much less successful than the iPad. It’s not because the Apple Watch stinks, it’s because it’s not something the mainstream consumer needs to spend $350 or higher on.
source: Fast Company
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