Prior to the shutdown of the Glass Explorer program, Google X’s Astro Teller explained that wearables are not easy to embed into consumers’ lives. He event hinted that the company shift its focus away from Glass shortly before the shutdown. Now, with the device’s successor looming, Teller has commented on why Glass’ first outing failed.
Teller believes that experiencing failure at the start of a product’s life makes it easier for cleanup than doing so later on. Everything remains cost-efficient and simple to alter. He does note that a “mistake-free learning environment” does not exist anywhere. All companies have to deal with mistakes and challenges with their products.
The biggest issue for Google Glass was consumer perception and launching too quickly. The company wanted to get hardware out to the public when it should have waited a bit longer. And, when people learned about Glass, they become concerned with the device’s privacy. Teller had the following to say about the release of Glass:
“We learned a lot on the technology front. Many things like the battery were big obstacles. [Also] to understand how to talk about these things in the real world and figure out how new social norms could be built.”
Teller admits that the company brought so much attention to the device that it became too much for it. Google wanted “to say to the world this is an early prototype.”
Source: ABC News
Via: TechnoBuffalo
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