Samsung has enjoyed a tremendous amount of success through marketing and the fact that they offered larger displays before anyone else. Now that Apple has finally given the iPhone a respectable display, and other manufacturers are cutting prices, things haven’t been so wonderful for the Korean giant. It was reported last week that sales of the Galaxy S 5 fell short by as much as 40%, so it can’t be surprising that Samsung is shaking things up with the management team.
Out are Lee Don-joo, who was the chief of the mobile business unit’s strategic marketing office, Kim Jae-kwon, chief of the global operations office, and Lee Chul-hwan, who headed the mobile R&D office. Interestingly enough, mobile chief JK Shin will retain his job based on his past contributions of helping Samsung to become the global mobile market share leader.
So the big question is how long will JK Shin last? If the Galaxy S 6 doesn’t make a huge comeback, you have to think he will be gone by next Summer. Samsung needs to actually innovate moving forward instead of just offering a bunch of apps that no one uses or cares about. Samsung has tried to build their own ecosystem, but does anyone really care about S Voice, the Samsung Apps Store, and Milk Music & Videos?
source: Patently Apple
Come comment on this article: Samsung shakes up mobile division after disappointing Galaxy S 5 sales
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