When it comes to internet shopping, Amazon is sitting at the top of the heap. Tons of sites include Amazon integration, and there are very few things you can’t find to buy on the site. Of course, online shopping is a pretty competitive area, and Google is looking to add some new features to Google Shopping to position it better against the likes of Amazon.
Google is working on creating a “Buy Now” button for products listed on Google Shopping with the intention of keeping users on one of Google’s sites instead of sending them off to the retailer’s site. Right now, if you look up computer speakers on Google Shopping, it will list tons of other merchants that sell it along with links to their website, which means less potential for Google to dish up ads to potential viewers.
This new button would fix that problem, but it doesn’t look like Google is interested in stocking merchandise, so all of the transactions would still go through whatever merchant you wanted to place an order through. On the bright side, though, it means that users could search for products on Google instead of Amazon, which is exactly the point.
To make Google Shopping a little more competitive, Google is also reportedly working on a two-day shipping membership very similar to Amazon Prime or Shoprunner. For just $79 a year, users would be able to place as many orders as they’d like and get their stuff delivered within a couple of days without worrying about extra costs or late delivery.
Like with many of Google’s other ideas, both of these could end up on the cutting room floor if negotiations don’t go well, or if Google just decides that there isn’t enough upside to the new features. It’s pretty clear that many shoppers are hitting Amazon first for their searches, though, and that’s something that Google will have to address one way or another.
source: Wall Street Journal
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