Twitter has announced the addition of a new option to their mobile client to make it easier for users to access audio content. With a single click on a link provided in a tweet, users will be able to launch the Twitter Audio Card. The Audio Card will pop up a display with information about the linked music like album art and other info and it will start to play the content. The Audio Card can be left maximized or it can be minimized so users can continue to browse their Twitter timeline while listening to the audio content.
Access to audio content will be determined by partnerships Twitter is able to establish with streaming audio services. The first, and thus far only, service to get on board with Twitter is Soundcloud.
Twitter indicates they are still testing the Audio Card, so not all partners and content creators can take advantage of the feature yet. However, Twitter seems to think they will bring more artists and creators into the fold in the near future.
source: Twitter
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