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Tuesday, July 8, 2014

Verizon to offer Kansas and Missouri customers network test drive program

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Verizon has officially confirmed that they will be offering a test drive program for their network to customers in some states, similar to T-Mobile’s latest Uncarrier move. Apparently, Big Red has been quietly running this program for about a year in Kansas and Missouri. Customers were allowed to test out a smartphone or data device for a week to test if they liked Verizon’s service and network, although very recently that program has been limited to just data devices.


According to a Verizon Wireless spokesperson, they are planning on offering the test drive on smartphones again, but the program is going to stay exclusive to Kansas and Missouri for the forseeable future. The point behind the take-home test drive was to offer customers in select, rural markets a way to compare different carrier coverage without signing up for a 2-year contract or dealing with fees and charges. Since coverage in the midwest is quite a bit more spotty than what you’ll find on the east and west coast and more populated areas, it makes sense that Verizon would only offer the program in markets where they could stand to benefit from it.


If T-Mobile’s test drive program shows a definite increase in sales, you might see Verizon and AT&T follow with a nationwide program to compete, but until then, don’t hold your breath on this coming to other states.


source: Fierce Wireless




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