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Tuesday, July 15, 2014

Google+ discontinues “real names” policy

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Since its inception, Google+ has required users to use their real names for their pages. While this slowly opened up overtime, it was only today that Google opened names up completely, allowing users who do not wish to use their real names the option of doing so.



Google stated that this policy was initially important in the early days of the service because it ensured that the social network would be filled with real and active people. Later, the search giant allowed established pseudonyms and pre-existing YouTube names to be used, a good step forward, but not quite the freedom some users wanted.


This policy received quite a lot of criticism because it prevented users from protecting their real identities, something that more and more people are interested in as social networks rise to prominence.


Earlier this year, Google+ head Vic Gundotra left Google entirely, likely in response to the company’s decision to scale down the social network. This recent change is simply the latest radical shift Google is implementing in their social strategy.


While we are unsure of the future of Google+, it certainly seems that the principles and ideas that once acted as the core of the promising service are growing less and less important.


Source: Google+




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