Following a year of leaks, rumors and speculation, the team behind YouTube have today taken the wraps off its brand new Music Key subscription service. If you’ve never heard of the scheme, don’t worry. It’s essentially a revamped music listening experience for both online and mobile devices.
Instead of having to search around the entire network, all music will now be displayed in a dedicated section on the YouTube website and mobile app called the “Music Hub.” Here you’ll find playlists, recommendations, trending songs/artists and all of the tracks you’ve “liked” in the past. Over the next few days, this functionality will grow to include the facility to find, and play, artist discographies.
In addition, YouTube has launched a paid version of Music Key, which it hopes will compete directly with Spotify, Rdio and Apple-owned Beats Music. Although it’s currently in its beta phase, all residents in the US, UK, Spain, Italy, Portugal and Finland can register for the service, which costs $10/£10/€10 per month, to receive ad-free playback, background listening, offline music and access to the entire Google Play Music library.
If you’d like to see the service in action — be sure to check out the short demonstration video below.
Click here to view the embedded video.
Source: YouTube
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