Although Chromebooks have only grabbed a small part of the laptop computer market thus far, despite much success in the education sector, the race to bring out less expensive models to entice buyers appears to be heating up for 2015. A new report from Digitimes Research indicates both Lenovo and Asustek are preparing new Chromebooks equipped with Rockchip technology to hit the market at a $149 price point.
Thus far, most Chromebooks have been priced in the $200 – $300 range, so the products from Lenovo and Asustek could set new lows for notebook devices. Both devices are expected to come with 11.6-inch screens and the Rockchip processors, but other details are not yet known. Acer is currently the biggest Chromebook producer and these new devices would be priced 25% lower than the Acer C720 that runs $199. Digitimes Research indicated that in addition to the price pressure this move will create for other Chromebook producers like Acer, it will also put pressure on Microsoft which has been modifying license costs in an effort to stave off Chromebooks’ growth in the market.
Rockchip is a “first-tier tablet application processor (AP) designer” from China. They have worked with Intel on chip design and distribution. They are also a Google-certified solutions provider.
source: Digitimes
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