Although the fare may be tame compared to what is out on the Internet, Netflix still has some stuff that users may not want showing up in their recent history or getting shared to Facebook. To help with that situation, Netflix has started testing a new privacy mode that users can jump into for those B-movie excursions. According to Netflix’s director of corporate communications and technology Cliff Edwards,
“At Netflix we continuously test new things. In this case, we are testing a feature in which a user watching a movie or TV show can choose to view in “Privacy Mode.” Choosing that option means the program will not appear in your viewing activity log, nor will it be used to determine recommendations about what you should watch in the future.”
As indicated, another benefit the use of privacy mode could have for users is the impact on recommendations as those will no longer be factored in with Netflix’s algorithms. Users could also have anyone they share their account with use the privacy mode so their selections don’t get factored in either.
Netflix indicates the feature is available in all markets, but not for all viewers. After testing is completed, which could take several months, a decision will be made about rolling the feature out to all customers.
source: Gigaom
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